Marketing Your School

How to build the perfect marketing plan

  • Achieve maximum impact for your marketing strategy
  • Quick-to-implement ideas to improve recruitment of:
    • Pupils
    • Staff
  • Complete Action Plan for immediate implementation:
    • Website
    • PR & media management
    • School brand
    • Communication tools
Simon Hepburn

Simon Hepburn

Date: 27th Jun 2018

Simon Hepburn spent 10 years working in marketing in industry and consultancy. This included managing a £1.5m advertising budget for Reed, advising Vodafone on improving its image as an employer, and developing a new practice in one of the UK's leading reputation management consultancies, Communications Management. He retrained as a teacher at the Institute of Education, London and has spent the last 8 years working as a teacher and Head of Department in state and private schools. He has advised on marketing activities and observed at first hand the marketing challenges faced by schools in a changing and dynamic marketplace.

View all of Simon Hepburn's Courses

Policies to stay ahead of the competition

Use new technology to give your school the edge

Build a marketing and PR group among staff

Develop your own social media policy

A step-by-step guide to marketing success

Discover why marketing and PR are so important

Audit your existing public profile

Gain support from key members of your community

Evaluating success

  • Promoting student participation

  • Exploring why and how to manage the media

  • Dealing confidently with negative publicity

  • Monitoring your progress and evaluate success

  • Networking and managing contacts

Delegates receive

  • Action plan templates

  • Market analysis tools

  • Media relations tips

  • Media analysis tool

  • Crisis management plan

  • Online post-course support

  • Delegate file including CPD certificate

First delegate rate

£289 + VAT

Additional delegate rate

£269 + VAT

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