Marketing Your School in 2017

How to build the perfect marketing plan

  • Focus on the key areas that have the maximum impact on your marketing strategy
  • Quick-to-implement ideas to improve recruitment of:
    • pupils
    • staff
  • Complete Action Plan for immediate implementation:
    • PR & media management
    • Website
    • Communication tools
    • School image

Information on speakers coming soon.

Refresh your policies to stay ahead of the competition
Use new technology to give your school the edge
Build a marketing and PR group among staff
Develop your own social media policy
Create a media crisis plan

A step-by-step guide to marketing success
Discover why marketing and PR are so important
Audit your existing public profile
Develop your unique Action Plan
Promote student participation
Explore why and how to manage the media
Deal confidently with negative publicity
Monitor your progress and evaluate success

Gain support from key members of your school and community:

  • Local media
  • Parents
  • Businesses

Practical, proven tools and resources

  • Action Plan templates
  • SWOT analyses
  • Press release tips
  • Case studies of best practice
  • Media analysis tool
  • Website design templates
  • Crisis management techniques
  • Social media guidelines 
  • Key marketing language
  • Networking and contacts advice