Marketing Your School in 2017

How to build the perfect marketing plan

  • Focus on the key areas that have the maximum impact on your marketing strategy
  • Quick-to-implement ideas to improve recruitment of:
    • pupils
    • staff
  • Complete Action Plan for immediate implementation:
    • PR & media management
    • Website
    • Communication tools
    • School image
Simon Hepburn

Simon Hepburn

Dates: 4th Jul 2017, 10th Jul 2017

Simon Hepburn spent 10 years working in marketing in industry and consultancy. This included managing a £1.5m advertising budget for Reed, advising Vodafone on improving its image as an employer, and developing a new practice in one of the UK's leading reputation management consultancies, Communications Management. He retrained as a teacher at the Institute of Education, London and has spent the last 8 years working as a teacher and Head of Department in state and private schools. He has advised on marketing activities and observed at first hand the marketing challenges faced by schools in a changing and dynamic marketplace.

View all of Simon Hepburn's Courses

Refresh your policies to stay ahead of the competition
Use new technology to give your school the edge
Build a marketing and PR group among staff
Develop your own social media policy
Create a media crisis plan

A step-by-step guide to marketing success
Discover why marketing and PR are so important
Audit your existing public profile
Develop your unique Action Plan
Promote student participation
Explore why and how to manage the media
Deal confidently with negative publicity
Monitor your progress and evaluate success

Gain support from key members of your school and community:

  • Local media
  • Parents
  • Businesses

Practical, proven tools and resources

  • Action Plan templates
  • SWOT analyses
  • Press release tips
  • Case studies of best practice
  • Media analysis tool
  • Website design templates
  • Crisis management techniques
  • Social media guidelines 
  • Key marketing language
  • Networking and contacts advice

First delegate rate

£319 + VAT

Additional delegate rate

£299 + VAT

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