Marketing your School

How to build the perfect marketing plan

Overview of the course
  • Achieve maximum impact for your marketing strategy
  • Quick-to-implement ideas to improve recruitment of:
    • Pupils
    • Staff
  • Complete Action Plan for immediate implementation:
    • Website
    • PR & media management
    • School brand
    • Communication tools
Dates & Locations
  • 19th June 2020 | London

First Delegate Rate

$348.01 + VAT

Additional Delegates

$328.01 + VAT

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Delivered by

Simon Hepburn

Simon Hepburn spent 10 years working in marketing in industry and consultancy. This included managing a £1.5m advertising budget for Reed, advising Vodafone on improving its image as an employer, and developing a new practice in one of the UK’s leading reputation management consultancies, Communications Management. He retrained as a teacher at the Institute of Education, London and has spent the last 8 years working as a teacher and Head of Department in state and private schools. He has advised on marketing activities and observed at first hand the marketing challenges faced by schools in a changing and dynamic marketplace.

by Simon Hepburn

Description

Policies to stay ahead of the competition

Use new technology to give your school the edge

Build a marketing and PR group among staff

Develop your own social media policy

A step-by-step guide to marketing success

Discover why marketing and PR are so important

Audit your existing public profile

Gain support from key members of your community

Evaluating success

  • Promoting student participation

  • Exploring why and how to manage the media

  • Dealing confidently with negative publicity

  • Monitoring your progress and evaluate success

  • Networking and managing contacts

Delegates receive

  • Action plan templates

  • Market analysis tools

  • Media relations tips

  • Media analysis tool

  • Crisis management plan

  • Online post-course support

  • Delegate file including CPD certificate

Additional information

Course Type

Administrative

Job Title

Non-teaching staff

Key Stage

Key Stage 1, Key Stage 2, Key Stage 3, Key Stage 4, Primary, Secondary

Date

19th June 2020

Location

London

Venue

Venue to be confirmed up to 4 weeks in advance

Presenter Simon Hepburn

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