Marketing your School

How to build the perfect marketing plan

Overview of the course
  • Achieve maximum impact for your marketing strategy
  • Quick-to-implement ideas to improve recruitment of:
    • Pupils
    • Staff
  • Complete Action Plan for immediate implementation:
    • Website
    • PR & media management
    • School brand
    • Communication tools
Dates & Locations
  • 19th June 2020 | London

First Delegate Rate

$348.01 + VAT

Additional Delegates

$328.01 + VAT

Share this with a colleague:
SKU: ADS01 Category:

Delivered by

Simon Hepburn

Simon Hepburn spent 10 years working in marketing in industry and consultancy. This included managing a £1.5m advertising budget for Reed, advising Vodafone on improving its image as an employer, and developing a new practice in one of the UK’s leading reputation management consultancies, Communications Management. He retrained as a teacher at the Institute of Education, London and has spent the last 8 years working as a teacher and Head of Department in state and private schools. He has advised on marketing activities and observed at first hand the marketing challenges faced by schools in a changing and dynamic marketplace.

by Simon Hepburn


Policies to stay ahead of the competition

Use new technology to give your school the edge

Build a marketing and PR group among staff

Develop your own social media policy

A step-by-step guide to marketing success

Discover why marketing and PR are so important

Audit your existing public profile

Gain support from key members of your community

Evaluating success

  • Promoting student participation

  • Exploring why and how to manage the media

  • Dealing confidently with negative publicity

  • Monitoring your progress and evaluate success

  • Networking and managing contacts

Delegates receive

  • Action plan templates

  • Market analysis tools

  • Media relations tips

  • Media analysis tool

  • Crisis management plan

  • Online post-course support

  • Delegate file including CPD certificate

Additional information

Course Type


Job Title

Non-teaching staff

Key Stage

Key Stage 1, Key Stage 2, Key Stage 3, Key Stage 4, Primary, Secondary


19th June 2020




Venue to be confirmed up to 4 weeks in advance

Presenter Simon Hepburn


There are no reviews yet.

Be the first to review “Marketing your School”

Your email address will not be published. Required fields are marked *